How important is good senior leader communication?
• Over 70% of respondents feel that senior leaders communicating a clear vision of the future is a critical action to build engagement • 48% feel the actions of senior leaders are the single most influential factor in driving engagement • Only 51% of employees have trust and confidence in the senior management of their companies (source: Watson Wyatt) • Only 44% of employees believe senior leaders are trying to “do their best” for their employees • In our survey of over 1,000 communication and HR professionals, “actions of senior leadership” was rated as the most important driver of employee engagement
