How important is follow-up in closing Internet leads?
Quality, fast follow-up is the most important feature in Internet sales. We know that most customers start researching online for their vehicle of choice within 30-90 days of making an actual purchase. Hence, follow-up is extremely important. I believe its the primary reason why my team is so successful and performing so well; its due to our self-discipline on follow-up. Plus, being extremely persistent plays a key factor in our success. In our business we never know exactly what will affect the customers decision. It could be price. It could be the way you provide your service. It could be a myriad of reasons. This is when thorough follow-up is essential; it can help you establish or discover a means to close. I believe persistent and diligent follow-up is 100 percent vital to our success in selling vehicles. Its the only way that we can sell cars on the Internet; there are no fresh sells. Very rarely do we come across a situation where a customer has contacted us and proclaimed, I wa
