How important is credentialing?
There are presently two forms of credentialing for professional coaches: a credential issued by a coach training organization, or a credential issued by an independent body, such as the International Coach Federation. As coaching continues to grow as a profession worldwide and generates more and more interest from clients, the need for independent certification of coaches, including standards for training, coaching experience and peer review will become more critical. I am currently credentialed by the International Coach Federation as a Professional Certified Coach and by Target Training International as a Certified Professional Behavioral Analyst. It remains to be seen whether or not a specific standard in coach credentialing emerges anytime soon. In over 12 years as a full time coach, I have never been asked by a prospective client about my coaching certification. It seems that my clients are much more interested in solid referrals and my experience as an executive and as a business
