How important is a good media plan for McCain and Obama to connect with Hispanics?
My business is connecting with Hispanic consumers and telling them to do things they might not otherwise do, and a good media plan is essential. The candidates are products and brands just like any other product or brand, and an appropriate media plan is necessary to connect with any segment. The one who uses media better will get a very good result. Historically, candidates in the past have had horrible media plans where Hispanics are concerned. Which are the most effective media platforms to utilize with this audience? Latinos are like everyone else, particularly the voting-age Latinos. Which means they/we have access to media platforms just like everyone else. As a percentage they’re online more than Anglos are. They’re heavy users of media. They use TV, radio, read a lot of print and use the internet a lot. The most effective platform is a combination of platforms, in my opinion, including TV, radio and lots of online. Those are the three basics, and there are more, but that’s wher
