How important are reciprocal links?
By David Callan In my opinion, reciprocal links are second only to search engines as a way to get traffic to ones site. Reciprocal links are links with other sites which are generally related to the theme of your website. The concept is simple, you link to a site and that sites webmaster returns the favor and links back to your site. For some reason or another you always receive a lot more traffic from doing link exchanges sites than you give out. This method of traffic building is very important and it’s free, it’s simply a matter of contacting the right webmasters and getting the right links. A full blown ‘link-hunt’ however can be time consuming but the benefits it can bring are huge. Among them are: • Highly targeted visitors • Better search engine rankings The visitors that come from related websites are highly targeted and you’ve a much better chance of selling them your product or service Since they’ve come to your site through a link on a related website you know they’re intere
