How important are memberships in professional organizations for floral design?
Memberships in professional organizations are important. But the choice of membership should be based upon the potential of the organization to HELP YOU MAKE MONEY in your business and not simply for ego gratification. There are many different professional organizations in our field. In my opinion belonging to a telegraph service such as FTD, Teleflora, or American Floral Services is essential for folks owning a floral shop. The Society of American Florists is also an outstanding industry organization providing resources that can help your bottom line.
