How important are mailing lists for direct mail?
Mailing lists are a critical component for a sound direct mail campaign. If you don’t have the “right” list, your mailing will not perform – no matter how great the creative. The nature and selectivity of your list choice has to dovetail with the product you are marketing. More refined selections can help in mailing effectiveness by drilling down deeper into your mail file and being very targeted. Any recency, frequency, monetary or gender selections would further improve your response to the campaign.
Related Questions
- Active Mail specialises in providing mailing lists for over 200,000 Sydney businesses as well as similar lists for Melbourne and Brisbane. Does Active Mail guarantee the accuracy of its lists?
- Theres so much mail! Why don we split the mailing list into more, smaller mailing lists?
- Can University Mail Services update/correct my department’s mailing lists?
