How important are emotions in the home-buying process?
I do believe that emotions are such a critical element in dealing with real estate. People think it’s just about numbers, when this is actually very much a human transaction. At the end of the day, I have lived in my house for 30 years, and I don’t want just anyone to buy it. I’d rather sacrifice a substantial amount of money to have that really nice family move in and appreciate this house where I have raised my kids. And I don’t think that’s uncommon. I think it’s crucial to recognize that. Money is a piece of it—it’s an important piece—but it’s not the only thing. They want their emotions addressed [as well]. What should home buyers using an agent know about the process? It’s important, when you are working with an agent, to understand that an agent does have an interest in the house being bought for more money because they will make a higher commission. And you, as the buyer, have an interest in buying the house for the best possible price. Are consumers more likely to get a better
