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How important are Amazon book reviews?

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How important are Amazon book reviews?

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There are no “pro” reviews in Amazon. The top reviewers are not supposed to be “pros”. They are not getting paid for their reviews. They are only “top” reviewers because of the sheer amount of reviews they have posted. Of course, the higher their ranking the easier for them to get books for free for review. This often leads to abuse. If the person who posted that review is a professional reviewer from a gardening publication or a periodical, that is a different matter. If you want to help your friend, submit your own review. Keep it as objective as possible. Emphasize its strong points. Just going into a flaming spree against that reviewer will only get you banned and make your friend look unprofessional. Additionally, I don’t know who the publisher was, but in large publishing houses authors submit a suggested title, but it is the prerogative of the publisher to change it. Sometimes the author uses something that is not catchy enough, or descriptive enough or that breaks copyright (th

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