How important are add-on products (called “upsells” in DRTV parlance) for DRTV?
In 1998, “upsells” added 15% to orders; in 1999, 20%; and in 2000 they added 29% to DRTV orders. It is critical that your product has consumables or add-on’s; or will spawn new, related products that can be sold to your loyal following. These “back end” sales will continue to justify the costs of a DRTV campaign.
