How important are add-on products (called “upsells” in DRTV OR direct response lingo) for DRTV?
In the latest studies, “upsells” added 15% to 29% to DRTV orders. It is important that your product has consumables or add-on’s; or will spawn new, related products that can be sold to your loyal following. These “back end” sales will continue to justify the costs of a Infomercial / Direct Response DRTV campaign.
