How important a role will the Web play in Hyatts marketing and communication going forward?
CURTIS-MCINTYRE: The Web is hugely important to us. We have an excellent, new-ish vice president of e-commerce, and I am working closely with him on revamping Hyatt.com so that it communicates all of our products a little more effectively. He and I are collaborating on the messaging. In addition, Hyatt is building an internal global portal for the first time. It will meet the basic needs of an Intranet, but it will be much bigger than that. Every employee will be able to build his/her own dashboard to organize the portal according to his/her own function and interest. We are putting a tremendous amount of time and effort into that, as I am a huge believer that internal communication should be even better than external communication. If you get that right, you are well on your way to better brand communication. HOTELS: How will Hyatt incorporate green messaging into its communication in the future? CURTIS-MCINTYRE: Hyatt has been doing the right thing for the environment longer than man
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