How IMC program is different than the other post graduate programs in business administration and communication programs?
The regular MBA courses deal with business administration and not with business ‘communication’ which in fact is the core of any marketing communication plan. While MBA programs are broad based dealing with marketing, finance and HR etc. as elective subjects, however an IMC student learn to develop meaningful integrated marketing communication programs connecting brand with consumers and other stakeholders and thus developing effective relationship with them. Similarly other programs like mass communication, advertising, PR etc. focuses just on one discipline. The IMC program at IIMCM explores all the communication disciplines like consumer behavior, advertising, DM, internet and mobile marketing, sales promotions, events, exhibitions and PR. The program will help students learn creative process that produces winning communication solutions to meet companies’ objectives.
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