How Heidelberg will be showcasing at the upcoming Winter Olympics in Turin, Italy?
Results will arrive straight from the Olympics venues at a print shop in Turin, where they will be put into a newsletter, printed, and distributed to German Olympics participants, teams of organizers, and guests at the Deutsches Haus. Heidelberger Druckmaschinen AG (Heidelberg) is involved in its third games in succession as a “purveyor of news” at the Olympics. Following Sydney in 2000 and the Athens Summer Olympics in 2004, Heidelberg is now gearing up for the Winter Olympics in Turin from February 10-26, 2006. A daily eight-page newsletter, printed on a Speedmaster SM 74, is being produced in collaboration with Italian customer Moglia and under the editorial control of the Handelsblatt sports desk. As it is primarily aimed at visitors to the Deutsches Haus, it is only right that the operator of the Deutsches Haus, Deutsche Sportmarketing Gesellschaft (German Sport Marketing), is also on board. These professional teams will ensure that all the results from the 84 competitions in the
