How have the interactive services helped Tata Sky in retaining customers?
Interactive services are a “pull” medium for our customers, best described as premium services that Tata Sky gives to its customers over the cable television. We are now developing our “Actve” platform for advertisers to target customers directly. Whirlpool [Get Quote] has invested close to Rs 20 lakh in developing the “Actve” platform for advertising its household products. Going forward, this should be another money spinner for us. The three new interactive services – Actve Darshan, Actve Learning and Actve Stories – now extend the umbrella to include elderly and school children. Two new interactive services – Actve Cooking and Actve Astrology – complete the bouquet and take the product offering to over 140 channels. We have also added 15 SUN channels, general entertainment channels like 9X, regional language channels like Mi Marathi, Star Majha Kalaignar TV, Life style channels like NDTV Good Times, UTV Bindass, Neo Sports and Neo Sports Plus. Satellite reception grew 70 per cent la
