How have the guides themselves, specifically in New York, evolved over the last five years?
First we have to understand that the guide created in New York was really created for New York. Meaning, when I took over the company six years ago, we knew we were very strong in Europe, we had a really great response to our to our city guides, but I was really surprised we’d never crossed that boundary. When we decided to cross it, instead of looking at the United States as one country, we decided to take it a different way. We created a city guide for New York, and it’s been such a success. A few years ago we implemented a program here, The Inspectors Favorite, which is a very good value for money. It’s really all the little deals that the inspectors would love for you to discover. We’ve also incorporated a few tables this year where you can actually eat very well for under $25. I really think that year after year, it becomes more and more for New Yorkers like the Paris guide becomes more for Parisians as well. In each country we really try to become adopted by the country, and real
