How have the government used shocking tactics to influence there audience in the NSPCC advert campaigns?
The thing is… I used to resent the NSPCC advertising, but actually there are children who live with abuse every day of their lives and we don’t see it. The only way we know it happens is down to this kind of advertising that reminds us. It’s easy to get sucked into a cosy life and just live in a bubble, thinking everyone is as happy as we are. Children are being abused and killed, the only way to change that is to campaign and change public policy. That’s what the NSPCC do. I used to always say how I hated their adverts, but now, especially after Baby P, I think it’s very important.
