How have the consumption patterns relating to entertainment changed over the years?
A. The point is that when a consumer purchases a ticket, he or she should get his or her money’s worth. The filmmaker could make the consumer laugh, cry or scream. The point is that he or she would like to be engrossed in the experience of watching a movie. For that, it is essential for the filmmaker to know what the consumer would like to see today or tomorrow, and write scripts accordingly, today. Right now, for that matter. Whether more multiplexes come up or not is not the point, these merely enhance the viewer experience. The point is there have to be more successful films for viewers to watch because that is how the industry will grow. In the end, monies come from the box office, sale of music and television rights, and these revenue streams are tied to the success of a film. Filmmakers and scriptwriters should have their fingers on the pulse of the population to gauge what will work today as well as tomorrow, and not produce rehashed versions of some film gone by. That is not ho
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