How have shoppers reacted?
They love it! 97% felt ShoptoCook’s Recipe Solutions Center was very easy to use and 91% had a positive experience with the kiosk. In independent qualitative studies, researchers found that 62% of shoppers who printed recipes purchased ingredients during the same shopping trip. Of those shoppers, 67% not only made the recipe, but also said they would make it again. Repeat usage builds value for retailers and manufacturers.
