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How have sales of the Game Boy Micro been?

BOY Micro sales
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How have sales of the Game Boy Micro been?

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Sales of Game Boy Micro have been exactly where we predicted them to be. It’s ten to fifteen percent of total Game Boy Advance sales, targeted against a very specific demographic who want something high image, who want something unique, and that’s exactly where that product has delivered. We continue to sell it and we will continue to sell it for the foreseeable future. Earlier you touched on the difference in philosophy between Nintendo and Sony and Microsoft. Lately when people from Sony and Microsoft talk about Nintendo, it seems like they’re always trying to position the company as creating games solely for a younger demographic. How do you respond to that? It’s categorically false. I find it quite interesting that our competitors are more interested in trying to pigeonhole us versus articulating a clear strategy amongst themselves that differentiates where they’re trying to do in the marketplace. We have been very clear in our positioning. Nintendo is about innovation and bringing

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