How have international brands such as Super 8 influenced the economy hotel marketplace in China?
One of the first things we have tried to be is a positive influence on the market. We have had a lot of interaction with the government departments that set the standards. We have given them examples of how things are regulated elsewhere — in North and South America and Europe, for example — and emphasized the need for good safety standards and for training standards. As an international brand we have a strong responsibility to China and to the industry — we are the international standard. We aim to set an example for other hotels — in a respectful way — working in areas such as safety. We work with non-branded hotels in areas such as English-training and how to receive foreign visitors. We view everybody in the industry as working towards a common benefit and have a very good relationship with the other hotel groups and encourage them to keep the same standards of “safe and clean” and the same service levels. At the moment the economy hotel industry is going through a period of pre-co
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