How have changing lifestyles impacted on retailing in Ireland?
The retailing lifestyles bring many changes for retailing in Ireland. At the traditional retailing distribution, the manufacture produce the products, then the wholesalers get the products form the manufactures, and the retailers get the products form the wholesalers. It likes levels. The lightest is manufacturer, middle is wholesalers, and the lowest is the retailers. But it is changed; the retailers can get the products from the manufacture directly. For example, a manufacture company produces a cup. They produce the cup’s cost is $5.In the traditional retailing marketing, the wholesalers get the cups and sell the cups as $8 per cup. They can earn $2 for each cup. The retailers get the cups and sell the cups as $12 per cup. They can earn $4 for each cup. But after the retailing lifestyles changed, the retailers can get the products form manufactures directly. They get the cups as $5 per cup. They can sell them as $10 for each cup. They can earn $5 per cup; it is more $1 than before.
