HOW HAVE CABLE OPS AND ADVERTISERS RESPONDED?
I am very pleased with our distribution thus far-about 4 million households. There has been phenomenal interest from cable operators and advertisers. The South Asia CNN feed brings up a whole new opportunity for us. IS IT CATCH UP TIME WITH THE BBC? The BBC has a 75 year start on us here. People here have affection for the BBC, but it doesn’t seem to be the case with the younger generation. The younger generation is more Internet savvy. They look to something more cool, more new wave. Our research tells us that the younger generation aspires for CNNI in a more dramatic way. I am not trying to play catch up with the BBC. I am trying to redress a balance here. One imbalance in one part of the world, and we will do it. HOW DOES CNNI LOOK AT CONVERGENCE? Convergence will play a dramatic part. It’s already playing that. We are talking to potential partners in a variety ways in different parts of the world, when it comes to local language versions on the Internet. CNN’s Interactive MD based
