How have brokers, managers and sales associates responded to these strategies?
BC: Professional ERA affiliates are really excited about this because of the extensive marketing support for their listings; they can really distinguish themselves from the competition. They’re using more systems and tools that consumers want because they have the time to do it. They know they must have a strong marketing plan backed by a fully integrated sales strategy and customer-centric electronic communication processes that break through media clutter. GM: Many in our industry are struggling in this challenging market. But overall, we are finding that people within the Realty Executives system are staying positive and are getting creative about new ways they can continue to be successful exploiting opportunities the marketplace is presenting. Seeing this is an additional driving force for me and my team to continue developing innovative venues to help our brokers and associates be successful in meeting the needs of the consumer. To read more of this month’s Real Estate magazine,
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