How have below-the-line activities and promotions helped in creating that turnaround for McDonalds?
A. At McDonald’s, we try to create a special bonding with every customer who visits our restaurants. We put customer satisfaction as a priority and the prime focus is to provide value to our customers. All our promotions are an initiative in this direction. We are always looking for ways and means to reward our customers the kids and families. This way, we have been successful in enhancing ‘the McDonald’s experience’ for every customer.
