How has Wal-Mart evolved with a similar vision?
The core question when we first started this effort in 2004 was: Can you increase the value of a product and increase the sustainability of the value (supply) chain while keeping the product cost neutral? The decision to buy organic cotton was a solid (values-driven) business decision. The goal was to source a product that was a better value for our member at price parity, thereby giving our members a better sustainable product for the same price as that of a conventional item. I would offer the member a product that was better in value, better environmentally and socially without compromising their expectation of a great quality product. The result was a product that outsold (by a large margin) any other product on the floor at that time. Today, Wal-Mart is digging deep into the value chain to deliver on “Save More, Live Better.” A Sustainability Index will support and improve the lives of millions of people all around the world. Do you feel you have you any part in the foundation of
