How has UM Marketing structured itself to help its clients connect with their target demographic?
Our differentiation is based on helping clients reach people in a very targeted and unique way. We help clients break down their demographic and reach people where, for example, they’re brushing their teeth. There’s a very task-oriented aspect to the exercise. If your product is potato chips, we want to hand out those potato chips where you’re most likely to eat them, such as a large, outdoor event. We connect the usage of your product with the activity of people and where they do it. At a molecular level, it’s connecting with someone in a very personal and meaningful manner. Meaningful in the sense that they’re going to need or want that product, at that moment – soap in fitness centers, right after they work out. What primary value do you provide in helping clients leverage their campaign performance? Value for our clients is translated into high trial and conversion rates, achieved through targeted, very cost-effective programs. It starts with understanding the personality of their
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