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How has Ultra Javex® Bleach by Clorox improved its whitening formula?

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How has Ultra Javex® Bleach by Clorox improved its whitening formula?

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A. We have a new patented formula across the entire line of Ultra Javex® Bleach by Clorox liquid bleach products. The new formula incorporates an ingredient, sodium polyacrylate, that binds to certain minerals that are in the water supply preventing them from depositing on your clothes. You get all the power and performance of Ultra Javex® Bleach by Clorox liquid bleach products you are used to, but now clothes will retain their whiteness that might have been lost over time due to deposition of these minerals.

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