How has the travel industry changed, and what factors affect travel?
The leisure travel industry has changed from being an option of the upper class to one open to all segments of society – in fact, travel has become an everyday part of life whether for a meeting across the country or a last minute trip to a nearby city. Over time it has become price driven. Many people today base a large part of their travel buying decisions on cost and convenience of travel. People are booking closer in to their travel dates. Thanks to dramatic discounting across the industry, consumers have been conditioned to wait until the last minute before booking in hopes of securing a deeply discounted package deal.
