How has the target readership of El Hispanic News changed over the years?
We’re able to quantify exactly what our readers are doing. We’re the oldest Hispanic publication in the Northwest. We’ve had a loyal readership since the very beginning, when Juan Parts launched the bilingual paper in 1981. We’ve maintained our bilingual focus to allow people who do not read Spanish to understand the needs of our community. The needs and issues important to the Hispanic community parallel those of the mainstream. We’re concerned about the economy, business, health, education and national issues. Understanding our readership is important in delivering information that’s relevant to their lives. We have the most extensive readership study that truly gages the Latino consumer pulse, for those company/agency’s interested I can be contacted directly. We found that 96% of our readers are between 25 and 54, and 58% are women. Some 77% are married. There is a myth that Hispanics don’t put our money into banks. The truth is about 77% of our readers have checking accounts, and m
