How has the shift been from Royal Enfield to commercial vehicles?
Well, as Eicher we have been in the truck business for 25 years and we have been in the motorcycle business for only 15+ years. So to put it this way, biking is personal transportation which is leisure so it is a lot easy to relate to that and do that as well. I do that and I enjoy it. Trucking is like you are actually selling an asset to a road transporter which is a B2B business, so it is a very different business altogether, but over the last few years I have got more and more in-depth into it. More than just the personal involvement which is, of course, more than a motorcycle, here it is the personal challenge that I have taken up. We have taken a challenge to become a strong player in the heavy duty segment, so that challenge is very exciting. We were clear more than five six years ago that we are going to become a full range CV player and heavy duty will be our segment. Actually with that perspective we got into the JV with Volvo. So, in order to realise that dream, we felt that
