How has the role of the Non Governmental Organizations changed?
The role of NGOs has also changed as dramatically as the role of businesses has changed. We think of Greenpeace as this endlessly combative organization, casting a bright light on all the corporate misdeeds around the world, and yet today, you have Greenpeace in England working in deep collaboration with a company like Shell not over a few months, but over many years. This collaborative relationship is helping Shell find a way to change, creating a positive impact on the environment. In many cases behind the scenes, more and more previously combative NGOs are seeing that they can accomplish much more by working in collaboration with business. This is a tremendously important and positive change. It does not mean that those relationships are without conflict, the book articulates how difficult and strained those relationships often can be, but in the end those relationships are responsible for producing positive change. At BP and Shell, at Chiquita, at Starbucks, at Nike, at almost ever
