How has the popularity of Peruvian and NovoAndino food affected the restaurant industry?
Right now there are about 500 Peruvian restaurants in the world. What we would like to see is that expand to 200,000 in the next 20 years. Which is not impossible when you look at other cuisines that have taken off in the past. There are much more than 200,000 Mexican restaurants in the world today and those restaurants increase the exports of products from Mexico. It is not just what these restaurants are buying. These restaurants led to an acceptance of Mexican cooking and now you find fajitas and tacos and the ingredients to make them in supermarkets everywhere. People are cooking these dishes in their homes. Not all of this comes from Mexico but there is a greater demand for Mexican products as a result. What is the key for your approach to the business? There is a main philosophy for our entire organization – use the best products possible, buy product daily, keep the best people, all the chefs all the managers, keep them in the organization – and that is the core of what we do. B
