How has the Nestlé acquisition changed the go to market strategy?
Nestlé, the world’s largest food company, has a global focus on infant nutrition. This global expertise, including segments that drive greater lifetime value of a consumer in other parts of the world, has increased the amount of innovation and renovation in our pipeline. Part of the strength of Gerber has always been about bringing relevant and lasting innovation to the category. As a part of Nestlé we plan on accelerating this to drive category sales, consumer lifetime value and, most importantly, providing nutritious new choices to infants, toddlers and preschoolers.
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