How has the market reacted to `Edge, positioned as the slimmest watch in the universe?
The response to Edge has been good. We never thought that we would get this kind of a response. This is a one of a kind product and we do not have anything to benchmark it against. Every month, we are struggling to keep up with the demand ever since we first launched the product in May. Initially, we had targeted 30,000 units a year. We have already sold 10,000 watches in the first four months. The season is yet to begin and we are still behind demand. Apart from the marketability and profitability of `Edge’, it has brought us some very basic benefits such as the brand image, respect for the company at a global level and confidence within the company. The confidence within the company that we have been able to make something like this and market it successfully energises the organisation. We have just moved it to the international markets. Internationally, it has been a complete sell-off because of its competitive pricing. No other manufacturer would sell this kind of a watch at Rs 5,0
