How has the Madison group fared in the calendar year 2002?
Madison Communications has steadily gained in stature and billings and media billings currently stand at Rs 5.5 billion. In the year 2002, Madison as a group grew by 42.15 per cent. Our budgets for this year project us to grow at 44 per cent. We are delighted at this growth in a tough year and that too inspite of one of our major clients reducing spends drastically. The highlights of the year for us were the rollout of MOMS (Madison Outdoor Media Services) in an aggressive way in all major cities and the launch of Madison Merchandising. Both are doing well. We staffed all of MOMS’ offices fully early in the year and today, it is our fastest growing unit. Madison Merchandising has three clients – Airtel, Samsung and Shaw Wallace.
