How has the journey been so far for Bharti Teletech?
Right since 1987, we have been the first to do many things. We were the first indigenous manufacturers of cordless phones and answering machines. All our three plants are ISO 9002 accredited. All these efforts have been doing us a lot of good. We have the widest range of product portfolio. For the past 16 years, we have been learning and assimilating new skills, whether it is in the area of technology or marketing or selling. We have always believed that customers cannot be taken for granted, and we have made a lot of effort in understanding their needs. That has helped us a lot. How has the consumer preference changed over the years? How has Bharti kept pace with that? We have seen a revolution in consumer preferences in the past 15 years. For the first 910 years, the consumer was content with the basic telephone instrument. But in the past 56 years the buying pattern has changed. Today, consumers want state-of-the-art products. A model does not last more than 18 months. If we look at
