How has the job of a magazine publisher changed over the last ten years?
I think the whole process of R.F.P. has changed significantly. It has kind of changed from full service advertising agencies of where you have account management creative and media buying all in one house to kind of separating out that media planning and buying segment. I think when that happened it was really a change in the R.F.P. process that came out. I think it was in 2000 or 2001, in where instead of getting a letter where you would basically present your rates and it would explain objective strategies, marketing efforts, what we started doing was getting these Excel sheets via email and you basically have to plug your magazine brand in a box and fill it all out. It became much more process driven. The other major changes are people making decisions later and later and later in the R.F.P. process and issue by issue, so you are not getting schedules up front. I think budgets; clients are releasing budgets much later. While I think a lot of the marketing programs have gotten bigger
