How has the Internet affected small businesses?
The Internet has permanently affected small businesses in multiple ways. Many of the effects of the Internet are positive, including better exposure and larger customer bases. A website turns any local business into a global business. However, there are downsides to the Internet where small businesses are concerned.ExposureA story on the Internet can be spread across the globe in a matter of seconds. A small business that gets media attention online is much more likely to attract customers than a newspaper article.Expanded Customer BaseSmall businesses that invest in a high-quality website can reach customers all over the world. The increase in customer traffic from the Internet can help keep a small business running.AdvertisingThe Internet offers cheap advertising in many areas. Banner ads, feature articles and other forms of advertising are inexpensive and help drive traffic to a small business’s website.InteractionWebsites and the Internet provide a platform for customers and busine
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