How has the global economic recession impacted the content development business in the Middle East?
A. With the tough market conditions, more and more publishers, agencies, corporates are turning to firms like us, as we bring in huge cost savings. We help them save time, money in procuring, selling, buying this content. The savings in terms of money, translate to between 40-60%. For publishers alone, if they had to set-up a syndication platform, it would cost them hundreds and thousands of dollars. We’re able to offer that for free, besides help them make money. Plus, we’re creating a whole new stream that complements their current advertising/subscription model. We’re able to do this because of our focus, scalability, distributed model, large volumes. In short, the future looks bright and very promising. Q. What’s next for Content Syndicate? A. Our platform is currently in private beta. That’s scheduled to go live in a few months; more clients, bigger and stronger team; audio and video content; expanding outwards from Dubai towards the rest of the Gulf and other emerging markets. We
