How has the European PlayStation Store grown since its launch? Are there any plans to increase the reach of the store further?
The first thing to say is that the “European” PlayStation Store is also available in non-European countries. Basically, the countries that make up the SCEE region (which historically operated the PAL TV system) all come under the banner of Europe. For the purposes of this blog I’ll continue to call it the European Store, which operates alongside our sister stores in servicing American, Japanese and Asian markets. We have 29 stores across 25 countries, which require the use of 13 currencies and 8 languages. As you can imagine, it takes a significant amount of coordination and operational support to maintain our existing stores; however, our current list of countries is by no means final. We are definitely interested in further geographic expansion of the PlayStation Store. The PlayStation Store is a commercial enterprise; therefore, we need to prioritise the roll-out of additional stores by reviewing a country’s PLAYSTATION 3 installed base, broadband penetration and e-commerce environm
