How has the current devaluation of the dollar affected Jordan and its prospects?
This has definitely worked in our favour as people are looking to travel to Jordan where we offer value for money. Dubai, with its increasing cost and being one of the most expensive cities in the world, has provided us with an opportunity to come in and introduce Jordan as a new destination. The Jordanian Dinar is actually pegged to the US Dollar and with the strong Euro, it makes it more attractive for Europeans to travel to Jordan. Even cost wise, coming to Jordan is not as expensive. We try to monitor all the meetings and conferences in Jordan and try to get a feedback on these aspects. Are you going to focus on niche tourism markets? In our national strategy, which was launched in 2004, meetings and incentives was one of the products we decided to focus on. History and culture, ecotourism, leisure and wellness, as well as health and medical tourism, are the various other products. Jordan is a small country but with unique products. So for meeting and incentive visitors we can enri
