How has the creative visionary’s advertising background influenced The Book?
Dag’s passion for photography and innovative design helped with the creative direction of such a huge undertaking—it’s the Bible! He also loves art and finding unique ways to present traditional things in a non-traditional way, a part of his advertising background that definitely shaped The Book and ultimately its look and feel. His vision from the beginning was to re-brand the Bible for a consumer audience but remain true to the text (which is why The Book uses the standard Good News Translation for the American version).
