How has the changing music market affected Translation?
TR: The changing market has done more good than harm to Translation. Because there are so many labels these days, it’s pretty important to lay out releases consistently and in a timely fashion to avoid getting lost in the clutter. That’s one of the reasons we put out releases on both vinyl and digital platforms. We like the versatility of releasing tracks digitally or on vinyl and with the spiking popularity of Serato these days, it’s a great way for folks to get their tunes dropped on a dance floor quickly and via digital release. At the same time, we stick to antiquity and show love on 12″ wax to the songs that capture the heavy edge and weight behind Translation. In combination, our releases on both platforms showcase our evolution and variety in sound. As for digi-only, we see 320s as an awesome way for producers to get their name out there. With the volatility of the vinyl market and just the basic facts of the intense processes behind pressing wax, we really opt for folks to jump
