How has the brand LG grown in consumers’ perception over the years in India?
In the last ten years, thanks to the strong infrastructure we have established, we are in the No. 1 slot across the product range. The Indian consumer perceives LG as a value-for-money brand. This is mainly due to our mass market products. But, we don’t want to continue that. Now we want to reposition our brand as an aspirational one. From the beginning of this year we started working on that and we have been interacting with our customers and dealers for their insights, and it will be completed by the end of this year. In future, even our advertisements will not talk about product pricing. Instead, they will talk about product quality, features and after-sales service support. We are going to communicate the real benefits customers would get from our products. LG is in four verticals – home appliances, consumer electronics, GSM handsets and IT products. Which one do you think you are the strongest in? Actually, we are very strong and No. 1 in the home appliances segment. In the consum
