How has the alliance with NTT Docomo worked out?
With Docomo, we have created a business and technology cooperation committee, in which TTSL, TTML and DOCOMO collaborate. That certainly includes technology, both on the network and handset sides. The Japanese market has innovated some of the most advanced gizmos. On the VAS side, we have already offered i-channel (a TV ticker-like application for updated information, which runs on the idle mode too). In GSM, it came down to price for you… The product we launched is value-for-money—not the cheapest. So, what has driven interest in the GSM product is, one, consumers feel that someone is caring for them. Two, they pay only for what they use. And, it comes from the house of Tatas. The branding has kept the Indian psyche in mind. Without being the cheapest, we are able to get usage and consumers willing to pay for every second they use. The longevity of these customers is encouraging.
