How has technology impacted the production of Steve Madden shoes?
“Ah, technology… The business of shoe-making has changed a lot over the years. Now we have an assembly line. The approved designs are brought overseas to be produced. With technology, we can also control the quality of the shoes better. Now, this is something nobody else does: We have a small factory in our headquarters in America. You know, people in suits and ties, they are the first to produce the shoes before the designs go to the factories overseas. These prototypes are then quickly delivered to the stores everywhere in America, in Philadelphia, Pennsylvania to be tested. Women have got to like these shoes, you know. ” Any blog or online magazine that focuses on shoes and accessories would have mentioned the name Steve Madden. So how have such blogs – or the internet for that matter – impacted the sales? “The internet is our largest store. Last year the revenue from the Steve Madden online store brought us 20 – 30 million dollars. It is definitely an important aspect of our busi
