How has STAR News gained from ABPs investment into the venture?
First of all, ABP is a company, which not only understands news, it even breathes and lives news. So when it came on board, it gave a certain perspective to the channel. Integrity of news is important even in case of commercial constraint. This kind of strength can only come in from a company such as ABP, which also believes in the same policy and has the experience of handling the news business for so long.””I do agree that people relate more to regional news because of the proximity factor.