How has social media transformed the way people communicate and perceive information?
Oertel: Social Media has not only impacted the way people think in general, it’s impacted how they act online as well. Social Media is highly interactive by generating ongoing conversations and encouraging people to have a voice and speak freely about their interests and passions. On the flip side, it opens the door for people to actually listen to and be receptive to information such as branded content. People are definitely more willing to share information online and to allow brands to enter their space to advertise to them. EMG: To what extent does social media – blogs, as an example – serve as a trustworthy, relevant and credible news source? Oertel: It’s tough to say whether or not any media outlet provides trustworthy and credible information these days which is why this seems to be the never-ending debate involving broadcast as well as online media. If we’re specifically speaking about blogs on this topic, though, my opinion is that there are a few key factors that contribute t
