How has social media changed the game of freelance PR?
I think it’s added an incredible dimension to the freelance business, just as it has to every other business. For one, there are a great many more ways to find business leads, since you can use social media and networks to stay on top of what’s going on, who’s looking for what, and so on. Not that you couldn’t do this before the proliferation of social media and networks, but it’s become much easier to do so. Second, as you build your networks you find people with whom you can partner and refer business to/from, which can be a good way to grow your business. Most importantly, though, social media can vouch for your skills, experience and standing in a way even your best reference might not be able to. The first thing we do when we’re looking for information on someone or something is turn to the Internet, right? If you’re watching and maintaining your digital footprint, and that includes your social media activity, that’s about the best thing you can do for yourself in terms of buildin
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